RIP: The Advertising Column

It's been a staple of the newspaper for generations, in Chicago both the Tribune and the Sun-Times had columnists working the beat, but according to this piece in Advertising Age, it looks like the advertising column in newspapers is dead, and is not coming back.

The Tribune doesn't have an advertising columnist anymore, and the Sun-Times just got rid of Lewis Lazarre recently too. The article linked above explains the reasons for this and quotes people from newspapers across the country.

I hesitate to say it, but I fear the media beat may be next.